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"Jenny Cullen: 20 Years of Revolve, Resilience, and Trusting Your Gut"

Season #3

Check Jenny's business out here on instagram: https://www.instagram.com/revolve_pr/

This week we have the owner of Revolve Marketing and PR Queen: Jenny Cullen.

20 Years ago this month, back in 2004, Jenny took the brave LEAP from her role as Marketing Manager role at L'Oreal Luxury Division in Dublin and London. Jennys hectic role was to manage premium brands such as Lancôme, Giorgio Armani Cosmetics and Prestige fragrances within the Irish retail landscape working closely with Key Department Stores and Pharmacies nationwide.

After much consideration, Jenny set up her marketing, public relations, and digital media agency. It wasn’t an easy decision to make and with 2 very young children at the time, it was a very scary but exciting one. She believed that she could do it, she had the drive, passion, and belief. Jenny borrowed a computer from a friend and bought a desk in Woodies for €40.00!  She set up her office in the Box room at home – moved the Cot out into another room and Revolve began..  

The Name Revolve came about…… Jenny’s late mother Shirley came up with the name after quite a lot of hours brainstorming over cups of tea. Jenny discusses the difficulties and achievements of raising children while starting and running a business, being a woman in the business world, how important her lifestyle and wellbeing is to her and the most important piece of advice she's learnt.

Her key words are:   “Trust your Gut”   “Don’t Worry”  But also Jenny recognises its easier said than done! Its not easy when you are making sure bills, fixed overheads, staff etc are paid. Jenny has surrounded herself with good solid supportive people, her team and advisors are the backbone.

Over the past 20 years, Revolve has gained and maintained a long-term premium brand client stable through constant networking, pivoting to industry trends and economic factors and influences whilst selecting brands that were the right fit for Revolve, Jenny and her team.